Ashin Parikh

SVP Global Strategy and Transformation for Supply Chain & Operations

PepsiCo

Ashin is Senior Vice President of Strategy & Transformation (S&T) for Supply Chain and Operations at PepsiCo. He leads the evolution of the company’s digital strategy and oversees the global acceleration of transformation initiatives. His team leverages a One PepsiCo approach, using digital, automation, and advanced technology to drive profitable growth, increase efficiency, and enhance service agility.

Ashin has built a diverse, highly skilled leadership team focused on continuous improvement and innovation. The S&T group integrates advanced analytics, machine learning, and AI to better predict and respond to market changes. For example, in procurement, Ashin’s team deployed eSourcing with sophisticated analytics, external spend visibility, compliance insights, and consolidated digital tools in a unified interface.

Ashin’s 26-year PepsiCo career began in 1998 as a frontline supply chain leader. He held progressive roles in manufacturing, warehouse, logistics, and fulfillment. He was SVP of Frito Lay US Supply Chain, directing strategy across warehouse, transportation, product supply, asset management, and commercialization. Most recently, he was Chief Procurement Officer for PepsiCo Foods North America, driving supply continuity, productivity, supplier relations, and innovation for Frito Lay and Quaker Foods.

Ashin holds a BS in Chemical Engineering from Bucknell University and lives in Frisco with his wife Sarika and their three sons.