Established in 2008, the New York in China Center's main function is to assist New York businesses to enter the China market and to promote incoming investment into New York State. NYICC specializes in identifying, marketing, and promoting business and trade opportunities in China for the New York State business services and products. It serves as a focal point to highlight and introduce to China the state's unparalleled strategic position as the center of commerce, culture, education, tourism and high technology in the U.S. NYICC also supports the Chinese government's push to encourage the expansion of domestic enterprises into foreign markets, through promoting investment opportunities in the U.S.