Cynthia Chen

President, North American Health,
Reckitt

Cynthia Chen was Forbes Top 100 Businesswomen in China (2018 & 2019) before returning to the US to assume her current role of President, North America Health at Reckitt, home to the world’s most loved and trusted hygiene, health and nutrition brands with $20B in revenue & $64B in market cap globally.
Cynthia started her career at a fashion and beauty start-up in China. In 2009, she joined Kraft/Mon- delēz in the US as the Head of Marketing. Her career highlights include being the CEO/Managing Director for General Mills China.
She has won numerous awards. These include: Cannes Lions GRAND PRIX Cyber Category, Best Marketing Campaign on Alibaba platform and D2C/Social Commerce/Livestreaming in the US. In 2020 during the global pandemic, she developed and lead a purpose driven program for the MUCINEX® brand titled “Be A Boring Hero.”
Most recently, she wrote and published #BeAHelper, a book celebrating business leaders of Asian descent and who showed us all what it means to take responsibility and to show empathy.

​

​