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Christina Choi

SVP Marketing – Gin, Rum, Tequila & Breakout Growth Brands, Diageo


As SVP of Gin, Rum & Tequila for Diageo NA, Christina leads category strategy and brands such as Tanqueray, Captain Morgan, Zacapa, Don Julio, Deleon, Astral Tequila and 21Seeds.

Her experience spans brand strategy, innovation, and communications development and she has held both global and regional roles.

Prior to joining Diageo in January 2019, Christina was Global Marketing VP at ABI. Over the 6 years at ABI she held roles in Innovation, led Stella Artois globally and Michelob Ultra globally. Christina also has 5 years of financial services experience, working at Goldman Sachs in the Credit Risk Management and Advisory group, and in the Goldman Sachs Asset Management division.

Christina lives in New York with her husband Yusik and daughter Amelia. She loves to travel, is an avid scuba diver and her favorite cocktail is a Don Julio Blood Orange Margarita.

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