Margaret C. Lu

Vice President & Assistant General Counsel, Diageo North America, Inc.

Maggie is Vice President & Assistant General Counsel, at Diageo, a global leader in beverage alcohol, whose brands include Johnnie Walker, Smirnoff, Captain Morgan, Don Julio, Casamigos, Tanqueray and Guinness. Maggie helps the North America business strategize on various regulato- ry, marketing, digital, trade practice and commercial issues. She recently negotiated and closed a first-of-its-kind multi-year sports sponsorship with the National Football League.
A member of the Corporate Relations Leadership Team, Maggie supports Diageo’s commitment to inclusion and diversity in programs that include supporting minority-owned businesses hit by the pandemic and developing future leaders from Historically Black Colleges and Universities.
Maggie is actively engaged with the U.S. Distilled Spirits Council, and is a seasoned speaker who has participated in panels at industry conferences. Her previous roles at Diageo include as Director & Senior Counsel, for Marketing, Digital and IP, in North America, and Interim Counsel roles in Europe. Prior to Diageo, she worked at law firms in New York and clerked for the Federal District Court, Eastern District of Pennsylvania. Maggie graduated from Princeton University and the University of Pennsylvania Law School and currently resides in Chelsea, NYC. In her free time, Maggie enjoys all kinds of sports and is an avid reader.

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